About us

Whisky Wagon was born from a simple idea: whisky shouldn’t feel like a secret handshake.

We think it’s better with mud on your boots than velvet ropes at the door — and it’s for everyone, not just the lads at the bar.

Our mission is to make whisky more accessible, less intimidating, and a lot more human. We tell the stories of the people who make it, drink it, sell it — and even build the tech and products that orbit it.

You won’t find tasting notes that sound like homework here. We care about people notes — the characters, craft, and conversations that make whisky culture so alive.

Founded by Scott McKenzie, a former award-winning international journalist (CNN, ABC News, News Corp, South China Morning Post, Billboard), Whisky Wagon blends his background in storytelling and data-driven insight. Through his other venture, Mischief Maker, Scott helps companies turn data into stories; through Whisky Wagon, he’s turning drams into them.

This is whisky with a heartbeat — and a steering wheel.

Why subscribe?

Subscribe for free to get full access to the newsletter and publication archives.